Long story short

Started working in the Amsterdam ad industry as an art-director, but quickly shifted to interactive design.

Designed the Ajax webshop, ANP journalist tool for making everyday journalism, came up with an e-learning concept for Coolcat before going deeper into usability and user centered design at the Dutch National policeforce. There I became lead digital design to deploy the design system they design with for over 60 apps and teach, coach and inspire 30+ ux/ui designers to make their best work.

Lead designer and teamplayer

25 years of experience in design and advertising. 15 years spent working as an interactive designer and art director. Having worked for agencies, government bodies, international corporations, and SMEs, I have developed a broad perspective and a holistic view of what it means to design, as well as what it entails to work with both designers and clients. I derive a great deal of energy from sharing knowledge and collaborating with other designers.